Totally agree. I think It also applies to the fact that football is changing its core values in order to chase people who have never been fans and who won't be fans any longer than the hype around a viral tiktok lasts. You have to play the long game and aim for true conexion, that's the goal. Love your column man, cheers
Appreciate you Héctor. Fully with you on that. Football’s busy chasing clout while the real ones just want connection. Glad the column hit right. Cheers for reading.🫡
Great points. As a strategist who is also a football fan I sometimes feel like I‘m going crazy when I see some of these wild takes around AI, web3 etc. It seems so disconnected from reality.
Totally get you Misha. There’s a growing gap between hype and what actually moves the needle in football. Strategy rooted in reality, not just buzzwords, is what the game really needs right now.
🗣️ Build for people, not pixels - the truth ‼️
Facts Chaj. The best brands in football connect with culture, not just code. People remember feelings, not features. 🫡
Totally agree. I think It also applies to the fact that football is changing its core values in order to chase people who have never been fans and who won't be fans any longer than the hype around a viral tiktok lasts. You have to play the long game and aim for true conexion, that's the goal. Love your column man, cheers
Appreciate you Héctor. Fully with you on that. Football’s busy chasing clout while the real ones just want connection. Glad the column hit right. Cheers for reading.🫡
Great points. As a strategist who is also a football fan I sometimes feel like I‘m going crazy when I see some of these wild takes around AI, web3 etc. It seems so disconnected from reality.
Totally get you Misha. There’s a growing gap between hype and what actually moves the needle in football. Strategy rooted in reality, not just buzzwords, is what the game really needs right now.
100%. Don't just jump on the hype train, create something good with it.