9 Comments
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Tennis Sweet Spot's avatar

"The real takeaway? Celebrity does not scale. Authenticity does." This. #Preach

Jordan Wise's avatar

Truth bomb. Fame’s got a ceiling. Realness doesn’t. 🤠

Phil Hile's avatar

Any number of clubs could have been made into FC Hollywood. Poverty porn sells. It’s an age old British tradition to be from a BS town and support your BS football team, travelling up and down the country drinking room temperature beer and using toilets that are a crime against humanity. But the story being sold can only really be done once. Why would anyone watch another teams documentary when the crux of the story is effectively the same. As a supporter of a lower league club I wouldn’t feel comfortable being FC Hollywood. I understand the upsides and appreciate that is how pro sports works now - content is king. But the description I outlined previously isn’t meant to be cool or sexy. It’s just what thousands of British people and have done for generations. I wouldn’t want my fandom to be commodified. Community just happens and exists - it doesn’t need to be made into a product.

The Overlap Edit's avatar

Do you personally think that the tv show and takeover is the reason for success… the lower league Man City?

Jay Shemenski's avatar

The 'Find Your Own Lane' is spot on. Every club has something(s) that make it unique however it can be easy to take those elements for granted and go chasing...

Warren Menezes's avatar

Investors also need to look at how other clubs are performing under new owners rather than focus on a potential outlier.

Paul Macdonald's avatar

100% correct. And most PE doesn't know most of the people around them are so odious fans actively despise them. They need to be real, but they need to be likeable.

Paul McCudden's avatar

It also helps if you give a good manager time. Modern football has such an instant demand for success that managers are swapped too quickly. I remember fans wanting Parkinson out when he didn't turn things around at the start but sometimes you have to ignore the noise and commit to your strategy. One of the greatest managers of our generation, Ferguson, was famously 1 game from being sacked before he went on to win an unprecedented amount of trophies.

Stephen's avatar

Pretty sure they didn’t put any equity money in at all.